Modules

The attached Max Centre of Excellence (COE) Booklet for Customer Sales Associates is a structured training guide designed to support new team members during their onboarding journey. It provides a clear 6-day learning plan that helps employees understand Max Fashion, their job role, grooming standards, product categories, store layout, visual merchandising, stock management, customer service, POS activities, loyalty programs, digital tools, and daily operational responsibilities.

This booklet is important because it creates a consistent training standard for all new staff. Instead of learning only through verbal instructions, employees receive a step-by-step practical guide that helps them understand store expectations, customer handling standards, department responsibilities, and operational procedures. It also includes activities, observations, assessments, and feedback sections, which make the learning process more interactive and measurable.

The document highlights key areas that directly affect store performance, such as maintaining visual merchandising standards, managing stock correctly, preventing shrinkage, understanding KPIs, using systems like Sahla, Shukran, My Landmark, LMS, and TAMS, and following proper grooming and conduct standards. By training employees in these areas from the beginning, the store can improve customer experience, reduce operational errors, maintain discipline, and increase overall productivity.

Overall, the COE Booklet serves as an essential onboarding and development tool for Customer Sales Associates. It ensures that every new employee is properly prepared before joining the allocated store, understands the brand’s expectations, and is capable of contributing effectively to store operations, sales performance, customer satisfaction, and team professionalism.